Media Planner (Strategy/Markets)
Location: Burbank, CA
Department: Media
Type: Full Time
Min. Experience: Entry Level
Job title:
Media Planner (Strategy/Markets)
Department
Media
Employment Type
Full-Time
Minimum Experience
At least 1 year in position offered or in social media position
NO CALLS PLEASE or DIRECT EMAILS
May be assigned to various, unanticipated sites throughout the United States. Remote work/work at home may be permitted.
PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Media Planner (Strategy/Markets). With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.
RESPONSIBILITIES
- Involved in the development and implementation for both national and local media campaigns.
- Work closely with media team members (Directors, Supervisor, Sr. Planners,
Analyst), and assist in comprehensive media strategy development to meet clients marketing
objectives. - Will touch on all aspects of digital and traditional media campaigns from setup and planning to execution and post campaign.
- Assemble media consideration set and make recommendations re: agency advertising budgets; utilizing media research tools, internal resources and industry/market knowledge.
- Develop RFPs for media publishers; gather and analyze proposals to determine media selections and positioning, as required.
- Compile and analyze performance reports for online media campaigns on a regular basis, analyze large sheets of data, identify trends in data, provide insights for planning team, and measurement/tracking for campaign KPIs.
- Will also perform other duties as required.
QUALIFICATIONS
Required
- Master's degree in public relations, media or related field
- At least 1 year in position offered or in social media position
- 360 degree strategic media planning
- Multimedia content creation
- Plan Omni-channel media campaigns
- Monitor key e-commerce metrics and draw strategic insights from data
- Use Mar-tech tools (Similar web, good analytics, Cision)
- Global go-to-market and branding strategy development and execution, bridging communication between cross functional teams
- Conduct competitor analysis by benchmarking marketing efforts
- Social media paid content planning, operation and reporting
- Business analytics and data visualization
- Influencer marketing and relationship management
- SQL for Database
- Python
Salary Range: $86,112 to $86,112 per year
Benefits and Compensation: Medical/dental/vision insurance; contribution toward life insurance, Short Term Disability & Long Term Disability; PTO; safe harbor 401K; discretionary bonus
While performing the duties of this job, you'll be frequently sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.
Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.
